B2B for Sustainability and the Circular Economy in the Food Technology Sector

An integral part of the event is the technological B2B organized by the Turin Chamber of Commerce and Unioncamere Piemonte as part of the Enterprise Europe Network, co-financed by the European Commission to support the competitiveness of small- and medium-sized European businesses.


Like all of Terra Madre Salone del Gusto, the B2B will have its first launch in the days of October 8-10, with the organization of bilateral meetings around the three Cs of the Circular Economy for Food:

  • Cultural and natural capital (agroecology, biodiversity, sustainable agriculture, precision agriculture, urban agriculture)
  • Circularity (efficient and sustainable food production, recuperation and promotion of the byproducts of the food industry, sustainable packaging, soil regeneration)
  • Coevolution (reduction of food waste along the food chain, from production to distribution and consumption; systems for monitoring circularity; labelling; social sustainability and gender equality)

The Terra Madre Salone del Gusto B2B will be a continuous event through April 2021, whose calendar will ideally follow the main event, with sessions of bilateral meetings and dedicated webinars for specific technologies (e.g. sustainable packaging) or to transversal themes (like digital marketing in the food industry or future financing opportunities for agriculture).


Until October 2 businesses can sign up on the dedicated platform of the Enterprise Europe Network – an international network of the European Commission that involves various partners with around 600 contacts across the world.

The platform is open to technology suppliers and retailers/producers in the food and agricultural sectors for technology-focused meetings.

The deadline for registrations is 5 p.m. (Rome time) on October 2, 2020.

Businesses may sign up on the platform by filling in their profile in English; thereafter they’ll be able to request meetings with other participating businesses: shortly before the event a personalized meeting agenda will be sent out to all participants. To sign up for the B2B, click here.

Participation in the B2B is free.

Commercial B2B

Exhibitors, buyers and business agents, together with representatives of the food and beverage sector from across the world, will be united in the Commercial B2B of Terra Madre Salone del Gusto. A range of meetings and activities in collaboration with the Turin Chamber of Commerce and the Enterprise Europe Network will be held over the six months of the event.


  • Encourage new international collaborations small- and medium-sized businesses, centers of research, universities and business clusters on the themes of sustainability and the circular economy in the sectors of food and agriculture.
  • Support the balance of demand and supply in the field of technology in order to promote innovative solutions for small- and medium-sized businesses in the food sector
  • Create a platform for the research projects of our partners and those financed by the European Union


October 8, 2020 is the starting date for the Commercial B2B, which will then host six months of bilateral meetings and webinars dedicated to specific technologies and wide-ranging themes like sustainability. Starting from the first meeting, the technologies discussed will be collocated to the same three C’s of the Circular Economy for Food as in the Technological B2B.


Already signed up for the Technological B2B? Follow the same instructions and you can participate in the Commercial B2B too.