How we choose the exhibitors

The Market has always been the heart of Terra Madre Salone del Gusto, a meeting place for thousands of producers from across the world and hundreds of thousands of visitors, an unique occasion to discover the extraordinary gastronomic diversity of the five continents.

At the same time, Terra Madre Salone del Gusto is the main window into the activities, projects and political activity of the Slow Food network.

For this reason Slow Food chooses exhibitors for the Market who are ambassadors for the philosophy of good, clean and fair, and for our international campaigns; the selection process is described in this guideline document, a constantly-evolving tool which has the twin objectives of being useful for producers and in line with the principles of the movement.

These guidelines, before becoming an organizational tool for the selection of the producers who wish to take part as exhibitors, are a point of reference for these same producers, who can use them to orient their work in the search for greater overall quality. The guidelines are binding. It is up to the producers to verify that they conform to them and confirm this when requesting to participate.


The document starts with some general rules before going into detail on some specific products. For example, no product may contain GMOs or palm oil (with the exception of the Slow Food Presidium for the Wild Palm Oil of Guinea Bissau) and packaging must be kept a minimum, be easily biodegradable and recyclable.

Some specific cases pertaining to different ecosystems:

  • In the Highlands one of the protagonists are mountain pasture cheeses, made with raw milk from animals raised predominantly on pasture or at the very least with a high proportion of grass/hay in their diet. Beyond this, there are other fundamental elements to consider when describing the well-being of the animals. This is the result of work undertaken in the last two editions of Cheese, where we have given precedence to natural cheeses, made with selected ferments.
  • In the Lowlands the elements of naturalness and animal welfare are again at the center of attention if we consider charcuterie and meat products. In the selection process we give precedence to producers who make charcuterie with meat from farms where the animals are raised in a semi-wild state, with local breeds, and without the use of nitrites and nitrates: producers which have a lower environmental impact, and which are also better for our health.
  • In the Water Lands, the marine species allowed are chosen according to our desire to safeguard the sea and its resources. Those who’ve been to Slow Fish before will now that we don’t allow the sale of bluefin tuna, swordfish or farmed salmon. We’re keenly aware of the health of fish stocks, in particular regarding cod and wild salmon, and we ask that all products contain a clear indication of which FAO zone they come from, and that the type of fishing methods use are highly selective to reduce by-catch.
  • In the Urban Lands we can the example of bread, where we give precedence to products made with local cereals or ancient grains, and we only allow bread made with sourdough, without the use of improvers and aids, artificial additives, stabilizers, preservatives, flavor enhancers, malt extract, enzymatic aids, lecithin and emulsifiers, coloring, polishers, waxes, artificial flavors and nature-identical flavors. In other words, our watchword is natural products.

The above are just a few example: for more details please read the GUIDELINES in full.

Are you a producer and think your products are in line with our philosophy and selection criteria? Come and take part in our Market!

Write to with a presentation of your activities and the products you’d like to bring: we’ll get in contact with you as soon as possible to evaluate your application.