The Market of Terra Madre Salone del Gusto

In 2020 the Market will present a new geography based on ecosystems, leaving political borders in the background to highlight the physical, ecological and cultural elements which unite people from similar landscapes.


The Italian and international exhibitors in the Market will be mixed together, the event space organized in a totally new way.

  • In the Highlands the protagonists are the producers in mountainous and hilly areas: mountain honeys, grass-fed cheeses, tubers and roots (from Andean potatoes to turnips), the legumes and cereals of the hills (chickpeas, amaranth, teff) and bread produced at high altitude (with rye flour or farro), wild herbs, chestnuts, apples, agave from the Mexican plateau, coffee. Here, exhibitors from Alps and the Apennines dialog with those from the Andes, the Pyrenees and the Caucasus, showing how systems of management and care for the land (terraces, alpine pastures, the andenes in Peru, the milpa in Mexico) represent an opportunity to reactivate local economies and a response to widespread problems like depopulation, hydrogeological instability, and the difficulties of agricultural problems and herding.
  • In the Water Lands we present projects focused on sustainable fishing – from the Mediterranean to the Caribbean – and the defense of the sea, the oceans and inland waters, as well as salts, oils, seaweed and of course rice, the most important aquatic plant. Alongside the rice of the Italian plains we’ll have those from the terraces of China and the Philippines and numerous African varieties. In the pavilion of the Water Lands we discuss our waters and oceans as a common good at risk, and the necessity of developing protected areas, restoring value to the work of small coastal communities and the role of Mediterranean landscapes. We’ll also show how we can all contribute to taking care of the health of our waters by fighting pollution and waste.
  • In the Lowlands agroecology is proposed as a solution to the spread of intensive agriculture, monocultures, desertification and related problems. At the same time, the reduction of meat consumption and the promotion of sustainable farming that’s respectful of animal welfare are part of the alternative that Slow Food proposes to counteract industrialized animal farming and deforestation. The Lowlands pavilion involves exhibitors from the plains, from the Po Valley to the Savana, from the rainforest to the Great Plains of the Americas.
  • Then there’s the Urban Lands, which are an essential part of our ecosystem division for the simple fact that today more than half the world’s population live in urban areas and the percentage is set to rise even further. We must look to the cities, which on the one hand have an enormous environmental and social impact, but on the other may potentially be the most innovative places on the planet, where we can restore value to food, find new models of living together and development, mitigate our environmental impact and reduce our collective consumption.

Italian and international producers mixed together to show the concrete solutions they apply to their shared ecosystems, making them more resilient, less fragile. From here to the beginning of June, when Terra Madre Salone del Gusto will be revealed in all its richness and beauty, we invite you to discover their stories.